Indonesia is among the top five countries in the world in terms of population, with a relatively young population whose median age is around 29.7 years. The majority of its almost 280 million population (Source: www.worldometers.info August 17, 2022) speak Bahasa Indonesian. Bahasa Indonesia is also the national language of Indonesian. It is simple, straightforward, and not tonal, making it easy to understand.
There are many huge foreign corporations and organizations operating in Indonesia. Similarly, there are also many local multinationals from Indonesia that have business dealings globally. The highly competitive Indonesian market has made foreign companies examine the core factors that can help them to operate successfully in Indonesia. One crucial element is to reach out to the target audience in the local language with their content on social media and websites.
Can’t Read, won’t Buy
It is important to know that a Multilingual communication strategy plays an essential role in international B2B and B2C success. There is this famous saying in the global market that goes: If I am selling to you, I speak your language; if I am buying from you, then you must speak my language. Sites that have only one language face their challenges. To speak the local language and use it in your communication with the locals is the only way to win their hearts. Ask any Indonesian consumers, and they will tell you that they prefer to use their language in any business transactions.
Studies have shown that local consumers prefer to use their mother tongue to make purchase decisions. Although a foreign language like English may be used, the crucial language is always local. Like in many countries, although English may be a common business language, many still consider it a foreign language. Not all Indonesian are fluent in English. They are more comfortable in their native Indonesian language.
If you want to do business in Indonesia, an Indonesian translation service is essential, especially for certified translation agencies. These agencies provide financial, medical, legal, and technical translation services while playing a crucial role in digital marketing and social media. Most websites, SEO Services, social media and other digital marketing platforms are presented in bilingual Indonesian and English. A well-translated and localized website or social media page helps connect with the local consumers more effectively.
Translation Services and Translation Pricing
Most translation agencies provide translation for a range of languages. Their pricing varies and it is very much dependent on the volume of the source text, the language pairs you are looking at and the specialization of the content to be translated and whether the translation is meant for official use with detailed attention to tone, subject, meanings, etc. or for informational purposes only. For the Indonesian market, it is important that you work with a translation agency that can translate Indonesian to English and vice versa.
The average translation rates vary depending on all the different requirements mentioned above.
When you work with a professional translation agency, you are most likely working with a team with a deep understanding and experience with the Indonesian language and culture. Their translators are certified and tested for different expertise levels.
With many Multinational companies operating in Indonesia, marketing content, company policies, communication materials, etc., must be translated into Indonesian for the employees and customers to meet internal and external communication requirements.
Translating from English to Indonesian and to translate Indonesian to English are no easy tasks. It can be tedious as it requires plenty of research, contextual language, and different types of content. The context is also very important. It helps that the translators must be native professional translators based in their home country to ensure authentic and up-to-date application of slang and terminologies in the final translation output.
It helps that when you work with a professional translation agency like Lingua Technologies International, you know that your translations are handled by professional translators who are not only native speakers but are also based in their home country. Many of these professional translators have many years of translation experience and are also working with translation technology to help you maintain a decent database for your future translation. Translation agencies can afford to invest in new software, tools, and resources to elevate the translation process through better efficiency, consistency, and quality.
Service offered by Translation Services in Indonesia
Translation services are provided for translation from Indonesian to English and to translate English into Indonesian in a multitude of file formats such as MS Word, PDF, PowerPoint, Excel, etc.
For foreign companies operating in Indonesia, the following translations from Indonesian to English and to translate English into Indonesian are usually required:
- Business plans and business documents
- Financial reports
- Employee handbook
- Technical manuals
- Legal documents, contracts, and agreements
- Patents and IP documents
- Medical and hospital reports
- Divorce decree translation
- Scientific and academic translations
- Birth Certificates
- Consent forms
Conclusion
English is a universal language, and it connects people, cultures, and businesses across the world. With globalization, localization has aired its head and has become very important for global companies to communicate with the local audiences and succeed in the local markets. The importance of native languages remains. In local markets, local languages are far more important than the English language, and it facilitates not just communication with the local consumers, but it is also an essential way to connect with them.